Notes on residential development, interior direction, specification and the details that shape how a project is perceived and sold.
Why they are invisible on the drawings, what each one costs once the building is standing, and how to catch them while a change is still free.
What surfaces when a render meets the reality and how to avoid costly problems.
Why a polished concept can still be indistinguishable from a dozen competitors on the same market, and how three design lines in one Palma building sell to three different buyers.
What developers are most often tempted to save on in a premium development, and how that saving makes the whole building feel cheaper than it is.